Me personally I like the smaller gigs and they are pretty good here in Kunming, not that often and big as in BJ or SH but they feel as great as they do in other laces.
I wish I would have time to go to one festival soon. I haven't been to any Yunnan ones.
Sometimes some Asian pop stars perform in Yunnan, wasn't Faye Wang here a year or two ago?
@Bjtokmg
Sorry for highjacking, but if you are still interested in the event management thing let me know, I may still be able to warm up a few contacts....for anyone else trying, this might help.
I would contact the record labels 'MaybeMars' or 'Modern Sky' (Rock in China, for promotion) for bigger Chinese/Asian acts or their more famous brothers, Warner, Sony etc at their Asian branches, and the sponsors they usually associate with (Gibson, Converse...etc.).
The key is to find enough potential ticket buyers for the recors labels to get an interest in your gig. Most of it will go by "If you find sponsors, and a location, we bring superstar 'such-and-so' and if you go to sponsors and say I could get superstar 'such-and-so' would you support if I some stars performing. Lots of calling and travelling to kiss a** of mid level managers.
At least in China it works that way, since contracts mean very little.
Worked in Beijing for the art scene a little and even for smaller gigs you got some good bands for events and gigs if you knew someone or sold the event well to them.
So in my opinion, Open Air festivals, would be good for Yunnan, in terms of space, weather and local governments trying to get their villages and local economy promoted. And Imagine an open air with big names and the mountains in the background, good music, "....me like, very much!!".
Actually I thought about it for a while but than due to my business start up, dropped the idea.
Also emerging western bands still not arrogant enough to play for a smaller crowd would be interested since they all live on selling CD's.
I met this Norwegian Jazz trio in Beijing at the MIDI-Jazz festival they told me they sold more CD's at one Chinese Gig than at ten European shows combines, due to demand and bigger crowd.
So I think, niches, good research, local support and some connections with labels and bands would bring together a great gig, if you push them to the right incentive.
I think most big acts have their own sound systems and engineers. If not there are good rental agents in Shanghai and Beijing (plus HK) of course.
In Beijing there is this (a little...justified) arrogant "Weird Al Yankovich-lookalike" sound engineer riding a red corvette, he is the best you can get, besides YuLi Chen [...Rest in Peace]. At least that's what I was told (But I don't know s**t about sound).
I think DJ's are easier promote, as you said. If you catch one in HK on his/her way back from their Japan promo tour, and offer him a great club, sound and 5 star hotel (luxury is cheap in China), DJ or DJane might be interested for less the usual rate. Again it just needs a special location, promotion and good crowd.