Good to get some suggestions for Mehdi - the place has just started doing business and I guess it takes a while to fix a menu. In my opinion, get rid of all the pizza, french fries, chicken kiev, beef stroganoff etc. Nobody goes to an Iranian restaurant to eat Russian food. Just completely get rid of all that. I think it should have all the best dishes you would expect to find in a traditional restaurant in Shiraz or Tehran - and then for some extra variety take some of the best specialities from Arab countries and maybe even a couple of Indian dishes.
Anyway let's invite more comments - a good business is thrives on criticism. And Mehdi you will owe me some free meals.
Here, I corrected that for you:
And Mehdi you will owe everyone in this thread some free meals.
Would be interesting to hear what the numerous Vietnamese residents in town think of Pho Q.
Thanks everyone for your acceptable criticizes. In fact all of what you said are true and I have been working on the problems but the process is really slow. One reason is that since I'm not the main shareholder I cannot make any final decisions there but I'm still trying my best to make the changes I can. My partner believes Chinese people cannot happily eat authentic Persian food, I assume it is easy to guess the rest of the story.
I'm still happy to see people know about the real Persian food. Thanks again, sorry for the disappointment and hope I could solve the issues.
Perhaps make the menu a few pages longer and include authentic dishes as well as well as dishes that will make local palates happy?
Personally, I find it a bit odd to have chopsuey-style dishes and pizza at a Persian restaurant.
@mhdkrm
I would love real Persian food. I am not Chinese either.
The problem with Chinese eaters is that because they are food snobs (Chinese food is best in the world, blah, blah, blah) they will not go to a Persian restaurant for Chinese style food. No more than I would go to a Chinese restaurant for Italian food.
There is another restaurant I know making the same mistake. Last week I walked into a North African restaurant. I took a short look at the menu, laughed and walked out. Why? Because the dishes were Chinese.
If your partner wants to sell Chinese food, then open a Chinese restaurant, and suffer all of the competition that goes with it.
Running a Persian restaurant will take time to build your customer base. The other option is to have two menus, one of these should be authentic Persian dishes, but you could borrow from the Chinese model, and allow people to have a mixture of dishes. There is a very good Turkish restaurant in Shanghai. One option that is very popular is the buffet. There is a selection of Turkish and Chinese dishes. People pick and choose what they want to eat. And even Chinese grandma gets something she likes.
As for me, I would love to try Persian.
BTW the biggest 'balls-up' of a restaurant I ever experienced was called the Balti Carlo. This was an Indian/Italian place outside Bristol in the UK. Because they could not decide what they wanted to be, people could no decide if they wanted to eat there. And usually only did so once.
You run the same risk. Mama Huhu Chinese food and Mama Huhu Persian fusion dishes.
There is an Indian restaurant not far from you. I think they struggled to get off the ground, but now they have a strong business and are opening up in at least one new location. I live an hour away, but have been there for food.
Tiger's comments are spot on. No one goes to a Persian restaurant to eat Chinese food, if they want chinese food there are literally 10,000 other options. Sure, you can offer a handful of Chinese dishes, for those who want something familiar along with the exotic, but unless there is a reason to go to your restaurant (i.e. good Persian food), people won't go. Building a good reputation and keeping it is everything - that means making food and service the top priorities at all times. Profit will come later if you do those two well.
Is that Italian place still open in the ZhengYi Lu centre? It seemed quite authentic Italian cuisine as far as I could tell, but sadly not many customers there. Another time some Chinese friends invited me to an 'Italian' restaurant in the same centre that was so busy that people could hardly get a table, but the 'pasta' was fried! We asked for bruschetta but there was no bread of any kind! Sadly authentic food may not always catch on enough to attract sufficient customers.
But similarly, after living in China do you ever go back to a western country and try to eat food at a suburban 'Chinese' takeaway? Often not authentic either. Many restaurants seem to feel they need to cater to local tastes in order to get enough business.
I agree there is often a need to adjust some dishes to local tastes. The noodles perhaps being an example. Another example would be sugar in pizza bases, or fruit pizza. However,taking local dishes and giving them an exotic twist is not the same, but easy to understand if chefs specialize in local cuisine.
The Chinese takeaway back home is basically Hong Kong style with a local twist. Most of the dishes can be found in HK.
Thanks again for letting me know of what you think of the restaurant and how I can improve it. About the pizza I would say in many Iranian restaurants you can have it and we definitely make the pizza different with Italian style since there is kebab inside, you are still true, it's not authentic Iranian food but many families wanna go to restaurants with their kids and the kids would be happy to eat something like that. Telling the truth I have decided to quit a few times due to tones of complications which I don't think I should mention here but again I thought I have already spent more than a year on the restaurant (starting from decorations) and that I should try more. About the current Chinese food there, I'm sure it will always stay there but the least I could do is to make simple changes like adding naan bread, not sweet yoghurt and a fully separate Persian English menu. I just wish folks could understand it's not that easy to make big changes when I'm holding a small share and wanna work with Chinese logic which is different from mine. A very simple example of I'm trying to say is that you cannot even see the restaurant's name written in Persian or English (Red wine barbecue) is what they have selected in English. I would like to ask everyone to wait for my notice after I think you won't get disappointed to try some Persian food there, and I apologize in advance if I cannot make it happen.