Who were the ad wizards behind this one?
This is a photo of an advertisement for Gang Bao (肛宝), or as it is called in English: 'Anus Treasure', a medicine produced by Dongjun Pharmaceuticals for the treatment of hemorrhoids. It was taken on Cuihu Nan Lu.
What's interesting is that this is not the typical case of a silly translation... the Chinese itself literally means 'Anus Treasure'. We're not experts on the inner workings of the Chinese consumer's brain, but is this the best name Dongjun could have come up with?
This article was posted by Chris and published October 25, 2006
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